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What We Can Learn from Previous Generations About Investing

One of the main reasons why people make bad investment decisions is that they lose sight of what they’re investing for.

For most of us, the ultimate goal is to ensure that we have enough money to support us in retirement and that we don’t run out before we die. In fact, previous generations were rather better at saving and investing for the long-term than we are.

Janette Rutterford is Professor of Finance at the Open University Business School.

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