Knowledge hub

What we can learn from previous generations about investing

Back to insights

By startdig Markets and Investments

One of the main reasons why people make bad investment decisions is that they lose sight of what they’re investing for.

For most of us, the ultimate goal is to ensure that we have enough money to support us in retirement and that we don’t run out before we die. In fact, previous generations were rather better at saving and investing for the long-term than we are.

Janette Rutterford is Professor of Finance at the Open University Business School.

The information provided on this site is of a general nature only and may not be relevant to your particular circumstances. The circumstances of each investor are different and you should seek advice from a financial planner who can consider if these strategies and products are right for you.

Ideas & insights

Knowledge Hub

Bonus | Steven Boyce on what makes a successful business owner


Kathryn Creasy wins Financial Planner of the Year in Women in Wealth Awards

Capital Partners News • Article

The influence of reality TV stars on financial decisions

Wealth Planning • Article