Knowledge hub

Six steps to successful investing

Back to videos

By startdig Markets and Investments

Every day we happily pay the market price for all sorts of goods and services, but many of us see the financial markets differently.

For example, we assume that shares are either undervalued or overvalued.

We try to be clever and buy before prices rise and sell as they’re about to fall but academic research has consistently shown that markets are very efficient.

For successful investing, it’s all down to what statistician’s call the wisdom of the crowd.

Imagine you invited two people to estimate the number of jellybeans in a jar.

They’d probably come up with two very different numbers, but if you asked two hundred people to guess and then took the average number it’s likely to be close to the correct answer.

Now apply that to markets.

There are millions of trades made every hour and each one represents the very latest estimate of the entire market.

As to how much an asset is worth, of course prices change all the time.

It’s unexpected news that causes them to rise and fall and the unexpected is impossible to predict.

Furthermore, markets react to new information in milliseconds so by the time you’ve processed the news yourself it’s probably too late. The new information is already reflected in the price.

So the first step to successful investing is to accept the price.

Step two:

The information provided on this site is of a general nature only and may not be relevant to your particular circumstances. The circumstances of each investor are different and you should seek advice from a financial planner who can consider if these strategies and products are right for you.

Ideas & insights

Knowledge Hub

Building and maintaining your investment portfolio

Wealth Planning • Article

The psychology of spending

Lifestyle • Article

Practical financial levers for a secure future 

Wealth Planning • Article