Knowledge hub

Understanding emotions in financial decision making | A practical guide 

Back to insights

By Capital Partners Wealth Planning

Ever wondered why some financial decisions feel so much harder than others? The secret lies in understanding your emotions and how they influence your choices. 

We make countless decisions daily, but only a few are truly high stakes, impacting our entire future. When it comes to these critical financial moments, understanding your emotions can make a significant difference. 

The power of emotions in finance

It’s an Olympic year, and we often hear athletes talk about their feelings during competitions. Interestingly, many say they weren’t nervous but excited. This highlights how emotions, though seemingly intuitive, are often misunderstood. 

As humans, emotions are a fundamental part of our existence. They play a crucial role in our decision-making process, contrary to the belief that good decisions require removing emotions entirely. Instead, we should aim to understand and harness our emotions. 

Emotions as financial information

Imagine your financial life as a sailboat journey. Different aspects of the sailboat represent various parts of your financial situation: 

  • Water: Different areas of your financial life 
  • Steering wheel: Your financial goals and direction 
  • Leaks: Your financial weaknesses 
  • Sails: Your financial strengths 
  • Weather: Uncontrollable economic events 
  • Other boats: Your financial relationships 
  • Destination: Your financial goals 

In this analogy, the compass represents your emotions, guiding you with valuable information about your current financial situation. 

Emotions begin in the body 

Neuroscientist Lisa Feldman Barrett, in her book How Emotions Are Made, explains that emotions are predictions based on past experiences. For instance, if you sense financial danger, your body prepares by dilating pupils, redirecting blood flow, and increasing breathing rate. These physiological responses are based on past experiences and predictions of future events. 

Emotions in financial decisions

When it comes to investing, the process might seem dull and analytical, but the outcomes are deeply emotional. The decisions you make today can significantly impact your future. Investing wisely isn’t just about growing your financial portfolio; it’s about securing the ability to live the life you envision. Whether it’s providing for your family’s needs, achieving personal milestones, or enjoying the freedom to pursue your passions, the emotional rewards of sound financial decisions are profound.

Maintaining a positive mindset is crucial when investing. Positivity helps you stay focused on your long-term goals and prevents you from making impulsive decisions based on short-term market fluctuations. It encourages resilience and patience, which are key traits for successful investing. This is why controlling fear and negative emotions is equally important. Fear can lead to panic selling or avoiding investment opportunities altogether, which can hinder your financial growth. By managing these emotions, you can make more rational decisions and stay committed to your investment strategy, even during market downturns.

Keeping your goals and dreams at the forefront can help you stay motivated and make more informed decisions. By focusing on the emotional benefits, such as peace of mind, security, and the joy of shared experiences, you can navigate the complexities of investing with a clearer sense of purpose and fulfilment.

Practical tips for managing emotions in financial decisions

  • Acknowledge your emotions: Recognise that emotions are a natural part of financial decision-making. 
  • Understand the source: Identify the physiological responses and the narratives you attach to them. 
  • Reframe the narrative: Try to view your emotions in a positive light, like seeing nervousness as excitement. 
  • Stay informed: Educate yourself about common emotional pitfalls in financial decision-making. 

Next time you face a high-stakes financial decision, take a moment to consider the emotional elements involved. This approach can lead to more thoughtful choices and a more fulfilling financial life. Remember, money and decisions are not just about numbers; they are about the real-life outcomes that matter most. 

If you need guidance on navigating your financial decisions, reach out to a trusted financial adviser. Understanding and managing your emotions can profoundly impact your financial journey and overall well-being. 

The information provided on this site is of a general nature only and may not be relevant to your particular circumstances. The circumstances of each investor are different and you should seek advice from a financial planner who can consider if these strategies and products are right for you.

Ideas & insights

Knowledge Hub