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25 Years of Market Evolution: What’s Changed and What Remains the Same in Investing

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By Nick Menegola Markets and Investments

Have you considered how markets have changed in the last 25 years?

How they have moved through some of the world’s largest events. Whether the internet, smart phones and data have changed them.

It’s been a prosperous time to be an investor, and if you had invested $100,000 into global equity markets at the inception of Capital Partners, that investment would now be worth close to half a million dollars.

A lot has happened to markets in the last 25 years, but the fundamental principles are unchanged.

What has happened

Over the last two and a half decades we have had four major market corrections of 20% or more. This includes the tech wreck of 2000, the GFC in 2009, COVID-19 and inflation fears through 2022.

Despite this, global economies have continued to grow, and equity markets have eclipsed all-time highs over 300 times (and the market didn’t crash the next day despite what media pundits would have you think).

The internet took over the world, and with increasing computing power the two brought about the rise of the index fund. The index fund now accounts for about 30% of the Australian and US equity markets and is the largest single strategy in the world. Currently there is roughly $14 trillion invested in index funds between the US and Australia. The chart below highlights the consistent transfer of funds away from active investment towards passive over time.

Our values now impact how we invest

The rise of Environmental, Social and Governance (ESG) investing means we see greater demand for sustainability from the companies we’re investing in. How businesses generate their returns matters more than ever before and investors will punish those who turn a blind eye. For the first time investors can align their values with their investment philosophy and still generate consistent, reliable investment outcomes.

Continual advancements of technology  now mean investors have the ability to trade anywhere in the world at the click of a button. This, combined with algorithmic trading systems, increased participation by retail investors and ever-growing media coverage, from both PHDs and “finfluencers” (think Gamestop), has resulted in increased market volatility.

The chart below shows how regularly we expect a 5%, 10%, 15% and 20% plus decline:

Interest rates in Australia were about 5% in 1999, grew to 7% prior to the GFC, fell close to 0% in 2019 and are now back to over 4% following one of the most aggressive rate hikes in history.

Around the year 2000, Capital Partners began exploring building an evidence-based investment strategy based off Nobel Prize winning research that proved that smaller, value and more profitable companies  outperform over time. Shortly afterwards, Dimensional Fund Advisors entered the Australian market and for the first time allowed us to practically harness this research to build portfolios that combined the diversification benefits of an index fund with the sources of higher expected return.

What have we learned

A systematic investment approach is critical: In the words of the late Charlie Munger, ‘you don’t need a stratospheric IQ to make investment decisions, you just need a process that works.’ Our thinking has evolved to reflect this mantra.

In an early experience, we invested with an active fund manager who had a glowing reputation for being able to outwit the market. You can imagine our disappointment when after 12 months the key manager left causing us to rethink our recommendations.

From that point onwards, we decided to never recommend an approach that relied on the skill of any one person. Further, we’ve developed rules around portfolio construction so that no matter which adviser you see, you get the same investment experience. It’s robust, reliable and repeatable.

Your goals are the most important benchmark: You cannot truly build an appropriate portfolio for someone if you don’t first know what it is for. The investment approach for someone who’s saved cash for a home deposit is very different to a 30-year-old investing for retirement.

Not many people stop spending when the ASX is down 10%, so building a portfolio that is robust in market volatility is just as important as capturing the upside in the good times.

Managing your emotions and staying the course is the real price of equity market returns: when looking at equity markets over the last 25 years, they go up by more than they go down, and more than a test of intelligence they are a test of patience. The chart below shows that the US equity market has generated a positive return 93% of the time in any given five-year period since 1950. Over ten years markets have gone up 97% of the time, and there is no fifteen-year period where the US equity market has gone backwards.

Despite this, we often get asked: is now the right time to buy? or should we go to cash and buy back in when things have calmed down?

People crave certainty. However, to get the rewards of long-term share market returns you need to tolerate the uncertainty of markets going down. During these times there will likely be increased media coverage delivering messages like ‘this time is different’ or ‘more pain to come’. However, investors that have a strategy that’s plans for this volatility, will reap the rewards.

Despite all that’s changed in the world over the past 25 years, the core principles of investing have stood the test of time. By sticking to a systematic investment strategy and avoiding reacting to media headlines, clients are well-positioned to reap the opportunities the next 25 years of investing present.

The information provided on this site is of a general nature only and may not be relevant to your particular circumstances. The circumstances of each investor are different and you should seek advice from a financial planner who can consider if these strategies and products are right for you.

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